Sales Laundry

Opportunities pop up from time to time to make small seemingly unperceivable cuts in product quality that will bring more profit to the bottom line.

 The problem with that strategy is that in the “everyone connected to everyone” information age we live in today, we notice these things and we tell others.

1937 Disney created a masterpiece in Snow White and the Seven Dwarfs .

1959 Disney released Sleeping Beauty. 

1967 Disney released the Jungle Book.

1970 Disney released Aristocats , their first release after Walt Disney died.

1973 Disney released Robin Hood.  

1991 Disney released Beauty and the Beast 

…and in 2009 someone noticed something odd, built a video clip to capture it, and we all began to talk about it.

A global brand made a decision to cut a few corners many years ago that today seems a bit unbelievable and more than a little disappointing.  Will we still go to the theme parks?  Yes, because for most of us, the value of watching our children immerse themselves in the “Disney experience” means more to us than knowing our own childhood experiences were a little more smoke and mirrors than even the adult in us could have predicted.

While the cut in quality may not result in significant sales loss or lower than expected revenues, it will certainly move at least a few Mousekateers to lower their opinion of Disney and hang up their mouse ears.